About Trailio
Trailio was created to connect experienced professionals with businesses that need help navigating the vast financial wilderness. Trailio provides an elegant way for finance experts to highlight their skills so they can be matched with businesses in need of their experience.
Trailio founder, Tadd Wooton, graduated from Pepperdine University and has been a licensed CPA for 20+ years. After climbing the corporate ladder at two publicly-traded companies, Tadd refined his management skills in three different CFO positions, plus 10 years as a founding partner in a public accounting firm. Tadd has traversed vast amounts of financial wilderness and continues to help companies as a fractional CFO while concurrently helping businesses and professionals realize the advantages of fractional services through Trailio.com.
Trailio can analyze the tracks behind you to help inform how to navigate the trail ahead of you. When it comes to sharing ideas, problem-solving, and navigating challenges to achieve common goals, Tadd believes some of the best conversations happen outdoors.
Management Philosophies
Success
Success will not happen by accident, it must be clearly defined upfront (company, team, individual, etc.).
Always improving
We are a great fit for people open to learning new things and getting better. We are not a good fit for know-it-alls.
Good attitude
Good attitudes aid in producing good outcomes. Bad attitudes should be dealt with before they infect others. Unhappy people might be in the wrong place.
Reward success
Elevate “A” players
Empower “A” players, coach-up “B & C” players, and untether “A” players from the uncoachables.
Preparedness
Fortune favors the prepared. Mindful people will be more likely to see opportunities and realize them.
Accountability
Provide a financial reporting framework to manage performance that is rooted in objective truth and accountability.
Freedom of imperfection
Nobody is perfect, and everyone can get better. Strong teams are empowered to take action and learn from mistakes. A paralyzing fear of taking action is a slow path toward obsolescence.
Timeliness
Top-down communication
Effective leaders are good communicators with a knack for shaping people. The financial leader must bring a slant of accountability, objectivity, and fairness to the entire business because every company is subject to natural pockets of bias. Correcting errors is necessary but sometimes unpopular. CFO priorities: develop a proficient team, aim to ever-improve the financial intelligence of the business, and inspire every level of the organization to strengthen their financial savvy while working to remove obstacles/excuses that impede such progress.